+
From: "Gilbert J. Shaver" <gshaver2@xxxxxxxxxxxxx>
+
Date: Wed, 10 Feb 1999 14:32:04 -0800
--=====================_3750282==_.ALT
Content-Type: text/plain; charset="iso-8859-1"; format=flowed
Content-Transfer-Encoding: quoted-printable
Much of what you say here is quite right: Pharmaceutical companies often=20
"invent" names that are highly suggestiive. Brand names are notorious for=20
their disregard of proper historical linguistic word formation. For=20
example, _Viagra_ could just as easily be a sound salad sort of combo of=20
Vi* [vit] (life, life-force) & Vi* [vir] (man) plus agr* which has all=20
sorts of suggestions to it, ranging from testosterone pumping assault=20
(aggressive < L. 'agressus' and its root in *ad-ghredh (Proto=20
Indoeuropean), "going at, going toward' or even 'acros' (Gr. topmost, at=20
the height) =97 I once asked a pharmacologist who had helped develop several=
=20
very successful medications for a leading pharmaceutical house, 'how do you=
=20
come up with such linguistic macaronics?' He replied that his company has=
=20
a database of roots and words which are combined by a software program to=20
turn out lists that are reviewed by real people.
Gil Shaver
At 10:39 AM 2/10/99 -0500, you wrote:
>
>One of my local mentors, lucid in German and Heidegger
>suggests RE: viagra
>
>I think it comes from the synthetic nomenclature of pharmaceutical
>corporation's marketing departments. Vying for Agra meaning, in the
>parlance of the suits with their efforts at achieving states of
>physiological and psychosexual functioning that are at once satisfying
>and innocent, reaching for the earth, or some patch thereof, with an
>ardent member. Either that, or the inventor had a stroke shortly after
>finishing the research, and was unable to regain his speech control
>prior to telling the salesmen what they should call this new weapon
>-oops- medication. What he was actually telling them was "tryst in
>Miami" but, as you can see, the message was garble by failing speech
>centers. Blake would say its an entire culture lodged in Uhlo,
>ascending through their myths of medicine and economic distribution
>into the realm of generation by artificial means. Fake conflict, fake
>coupling. Impeachment without removal. Sex without insertion.
>Justice without decency. Strom Thurmond's hair. Rehnquist's opinions.
>The country's urge to get f---ed.
>
>
>Also rhymes with Niagara. A powerful gusher. An exploding roar of
>mists. One Lake (Ontario) pouring into another (Erie). Spray starch
>for firm collars.
>
>----------------------
>
>henry sholar
>hwsholar@xxxxxxxx
>
>
>
> --- from list heidegger@xxxxxxxxxxxxxxxxxxxxxxxxxx ---
--=====================_3750282==_.ALT
Content-Type: text/html; charset="iso-8859-1"
Content-Transfer-Encoding: quoted-printable
<html>
<font size=3D3>Much of what you say here is quite right: Pharmaceutical
companies often "invent" names that are highly suggestiive.
Brand names are notorious for their disregard of proper historical
linguistic word formation. For example, _Viagra_ could just as easily be
a sound salad sort of combo of Vi* [vit] (life, life-force) & Vi*
[vir] (man) plus agr* which has all sorts of suggestions to it, ranging
from testosterone pumping assault (aggressive < L. 'agressus'
and its root in *ad-ghredh (Proto Indoeuropean), "going at, going
toward' or even 'acros' (Gr. topmost, at the height) =97 I once asked a
pharmacologist who had helped develop several very successful medications
for a leading pharmaceutical house, 'how do you come up with such
linguistic macaronics?' He replied that his company has a database
of roots and words which are combined by a software program to turn out
lists that are reviewed by real people.<br>
<br>
Gil Shaver<br>
<br>
At 10:39 AM 2/10/99 -0500, you wrote:<br>
><br>
>One of my local mentors, lucid in German and Heidegger<br>
>suggests RE: viagra<br>
><br>
>I think it comes from the synthetic nomenclature of
pharmaceutical<br>
>corporation's marketing departments. Vying for Agra meaning, in
the<br>
>parlance of the suits with their efforts at achieving states of<br>
>physiological and psychosexual functioning that are at once
satisfying <br>
>and innocent, reaching for the earth, or some patch thereof, with an
<br>
>ardent member. Either that, or the inventor had a stroke
shortly after <br>
>finishing the research, and was unable to regain his speech control
<br>
>prior to telling the salesmen what they should call this new weapon
<br>
>-oops- medication. What he was actually telling them was
"tryst in <br>
>Miami" but, as you can see, the message was garble by failing
speech <br>
>centers. Blake would say its an entire culture lodged in Uhlo,
<br>
>ascending through their myths of medicine and economic distribution
<br>
>into the realm of generation by artificial means. Fake conflict, fake
<br>
>coupling. Impeachment without removal. Sex without
insertion. <br>
>Justice without decency. Strom Thurmond's hair.
Rehnquist's opinions. <br>
>The country's urge to get f---ed.<br>
><br>
><br>
>Also rhymes with Niagara. A powerful gusher. An exploding
roar of <br>
>mists. One Lake (Ontario) pouring into another (Erie). Spray
starch <br>
>for firm collars. <br>
><br>
>---------------------- <br>
><br>
>henry sholar<br>
>hwsholar@xxxxxxxx<br>
><br>
><br>
><br>
> --- from list
heidegger@xxxxxxxxxxxxxxxxxxxxxxxxxx ---<br>
</font><br>
</html>
--=====================_3750282==_.ALT--
--- from list heidegger@xxxxxxxxxxxxxxxxxxxxxxxxxx ---
