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Architexturez > Mail > [ In-Enaction ] James Bond retail spaces: Rethinking Auto Showrooms

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+  From: "Architexturez." <interface.services@xxxxxxxxxxxxxxxxx>
+  Date: Thu, 26 Oct 2006 20:28:18 +0530
TO Eddie Sotto, Ferraris are like teddy bears. “You know the teddy bears you win at the carnival ball game?” he asked. “Knock down the milk bottles, win a bear? That’s what the Ferraris are like at Wynn resort.”

That is why Mr. Sotto installed the Ferrari Maserati dealership outside the casino at Steve Wynn’s $2.7 billion hotel in Las Vegas. Those who hit the jackpot need to only step out of the casino to claim their prize — a new supercar.

cont'd...
http://www.nytimes.com/2006/10/25/automobiles/autospecial/25dealer.html?_r=1&ref=design&pagewanted=all&oref=slogin


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