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From: Architexturez-IN <admin-in@xxxxxxxxxxxxxxxxx>
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Date: Mon, 29 Oct 2007 12:07:56 +0530
Has there been a radical shift in the development approach of malls? Do
you think malls, which are located in vicinity, have something different
to offer? Why do you go on weekends to a particular mall? If you ask
these questions to a regular mall surfer, chances are that you may have
to wait for a few seconds to get your response. The answers can be
interesting but the word ‘convenience’ may be a common thread connecting
them all.
What we are yet to see in our country is ‘product differentiation’ when
it comes to malls. The speciality mall culture has made an entry with
concepts of Gold Souk, boutique malls, wedding malls, luxury malls,
medical malls, but these are still early days. Developers have now
started realising that planning and design part of malls is going to be
one of the key differentiators defining the footfalls in future.
cont'd....
diatimes.com/Special_Report/Designed_for__success/articleshow/2496093.cms